Be a part of a successful brand in the growing pet memorial and cremation industry.



Founded by Joseph C. Moncaleano and Julian Rivera, Resting Rainbow was born from Joe's personal experience of losing his beloved pet and struggling to find a compassionate final service. Shocked by the lack of dignity in traditional practices, Joe began advocating for the rights of our furry family members, eventually leading to the creation of Resting Rainbow. Resting Rainbow's mission is to provide pet owners with the care, respect, and dignity their pets deserve, offering peace of mind during their time of grief.
Learn MoreWith increased pet ownership and the humanization of pets, the rising demand for dignified pet memorial services is growing year over year.
Experience matters and our systems and processes will attract more customers to your location.
From operational guidance to marketing strategies, our comprehensive support ensures that you launch and grow your business efficiently and profitably.
70% of US households now own pets. The massive upswing in pet ownership during the pandemic points to an even greater demand for our services in the near future.


Talk through your background, goals, values and answer any initial questions you may have.
Review the full details of our business model, financials, operations & support.
Highlight and review the items within the FDD providing you with a clear picture of how the business relationship will work between us.
Meet the Executive Team to discuss the goals for your business.
Meet the Team you will be working with, get a feel for our culture, and see us in action!
Discuss any final questions you may have, decide if it’s a mutual fit, and schedule a signing day date!
We will walk you through the document signing via our electronic signature platform.
We're excited to share with you more details about Resting Rainbow! Once you fill out this form, we will contact you with more information and next steps.